There is a near-universal belief that content is king of the internet marketing world. Doing a quoted search in Google for “content is king” will return a ridiculous 700,000 results - people have been talking about this concept now for more than a decade.
The basic idea of the ‘content is king’ theory is that the more content you put online, the more traffic you will be able to pull to your site. This has lead blogger after blogger to post thousands of times, wasting literally hundreds of hours of time on the lowest of the low-leverage methods for creating traffic.
I would suppose that many of you have been caught in this trap, in fact I’ve been caught there myself. I’ve posted nearly 400 times on this site, and less than 20 URLs on CourtneyTuttle.com are responsible for more than 90% of my current traffic. What does that tell you about the other 380 posts?
Now some of you are going to tell me that I wouldn’t have the site authority I have without the other 380 posts and this is at least partially true. That said, I can tell you this with certainty: I could have leveraged my time a lot better during this process. My ‘content is king’ belief was directly responsible for the loss of hundreds and maybe thousands of hours of my time.
Ability to create links from other sites is king, content is but one of the king’s many tools.
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