During the last few weeks, I have been doing some very interesting experiments here on Court’s Internet Marketing School. The question in my mind is whether it’s the actual ‘posting’ on a blog that results in traffic and RSS subscribers. Most people out there are going to believe that posting more will result in more traffic to a blog, which will result in more RSS subscriptions.
I have the luxury of having quite a few of my own sites and also having clients whose sites I watch on a weekly basis. What has this led me to discover? In most cases, ‘posting’ on a blog actually has very little to do with the traffic that reaches the blog.
Why? Well, think about it. How many of your old blog posts actually bring residual traffic? Do they bring search traffic? When you get linked to from other sites, do those links produce continuous traffic or do they simply give you a short-lived burst?
I have had the luxury of being linked to by some of the most popular blogs on the web. I’ve been linked to multiple times by Problogger, John Chow, and most of the other big names in this industry.
If I look at yesterday’s stats, how much referral traffic did I get from those links? I got 2 visitors that came from ProBlogger.net, and 0 visitors from JohnChow.com. That honestly doesn’t compare well at all with the residual search traffic that I get from Google every day.
As you might have noticed, it’s been two weeks since I last posted on this site. What have I been up to? I’ve been creating some keyword-rich landing pages (as opposed to posts) and building links (among other things that you’ll find out about very soon…). What are the results? A healthy increase in daily search traffic and more than 200 new RSS subscribers.
Interesting, isn’t it?
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